The Wrap Institute
The Wrap Institute Glossary

The Wraptionary

Every expression, material, technique and protocol used across the wrap industry — indexed, categorized and searchable. Built by The Wrap Institute so installers, shop owners and students can find the answer in seconds.

124 terms across 8 categories — hover a category to browse
  • Wrap Segments Overview · 9 terms
Term

Commercial: Vehicles

Printed wraps on cars, vans, trucks, trailers and boats for advertising and promotion.

This is one of the biggest and most established segments in the industry. Commercial vehicle wraps use printed films — usually white PVC vinyl that gets digitally printed and laminated. The main goals? Advertising and promotion. And when it comes to cost-per-impression, vehicle wraps are one of the most effective ad tools available.

Wraps can go on cars, vans, trailers, box trucks, trams, boats — you name it. Coverage can be full or partial, and depending on the campaign, wraps might stay on from a day to 5+ years. For short-term installs, calendared PVC films are a solid, cost-effective option. But for anything long-term or high exposure, go with cast films for their durability and conformability.

This segment is popular with businesses from small to large. It's also popular for events like sports, movies, music as well as for political campaigns.

TWI Tip: Fleet wrapping is a high-volume opportunity that's growing fast — especially as more companies recognize the ROI of vehicle-based advertising.